KGP (31-12-10)
Dear all,
In our effort to help the new affiliates entering the affiliate marketing arena as well as those affiliates with experience who want to expand on using the Webgains interface, we have now published the Webgains Affiliate Guide in the Help Section of the affiliate area of our site.
The affiliate guide comes an addition to the Webgains resources, along with the various Merchant Guide help documents we have made available to our merchants. This new guide is also a help tool for the merchants, in order to understand their affiliates better and assist them with their promotions in a more effective way.
The document is a comprehensive guide for the UK industry, with a brief explanation of the hows and whats around the market, the merchants, sectors, type of programs and types of marketing an affiliate can engage into, and how to use the Webgains tools for each marketing activity. We have also listed recommended resources for further information on the various elements of affiliate marketing.
We also thoroughly analyse each section in our affiliate area and each tool available to all affiliates, from the graphic links to the AdCreator, from the Callback urls to payment settings.
Here is the table of contents:
Introduction
What is affiliate marketing?
Definition
The concept
Who’s who?
The market
Why is affiliate marketing becoming popular?
Types of merchants
Methods of marketing for affiliates
Getting started as an affiliate
Can anyone become an affiliate?
Setting up as an affiliate
Account administration
Switching between campaigns
Changing account settings
Adding a new campaign
Adding a new user
Contacting Webgains
Technical details
Types of programs
Joining a program
Program details
Joining a program within a specific sector
Joining international networks and programs
Searching for specific programs
How affiliates are rewarded
How tracking works
Basic overview of tracking process
Webgains advanced tracking methods
How can affiliates promote merchants? The link code Text links Deeplinks Banners and graphic links HTML links Email links Searching links Webgains Ad Creator Maplin Web Builder Cost per click programs (CPC) DatafeedsPerformance
How and when do affiliates get paid?
Payment status icons
Reporting Earnings report Site/campaign overview Top performing programs Top performing links Scheduled reports Callback scripts More reports Improving performance
Appendices
FAQs
Glossary
Resources & further reading
Affiliate marketing in general
Search engine optimisation (SEO)
Search engine marketing (SEM)
Web development
We aim for this Guide to help more of our new and existing affiliates explore all the great functionability and innovative tools we have introduced, as a first step to improving our users' experience and understanding of the interface. We also like to view the Guide as a very good starting point for new affiliates to understand the industry and give them ideas how to make the most of their affiliate ventures.
We welcome your feedback both on the Guide and on our interface and system overall, please do not hesitate to contact us with your comments and questions.
Last edited by Hero; 18-07-07 at 07:40 PM. Reason: addition
Hero Grigoraki
Head of Media Product
lastminute.com
KGP (31-12-10)
A very nice post.
DisclaimerThis communication contains information which is confidential and/or maybe privileged. All information contained herein is without prejudice.Blog Moose On The Loose.
Very nice and handy guide... and thanks for mentioning my blog in the Further Reading section. I must get my SEO for beginners guide finished off now!
Please Read My Affiliate Marketing Blog.& consider joining The Affiliate Lending Team - help entrepreneurs in 3rd world countries - all the cool affiliates are doing it
Thanks Kirsty.
We felt that the beginner's category in your blog gives very valuable advice and is a must-read, along with the whole of your blog (personally, I am fascinated by your advertures down under!).
We will be adding more blogs in, as so many people are graceful enough to share their expertise and experiences with the community
Thanks again
Hero Grigoraki
Head of Media Product
lastminute.com
Just checked it out. Good work WG. It's a neat guide and, yes, the selection of recommended links is useful.
Azam Marketing, 1997-2012: 15 Years of Affiliate Marketing Results
Read Azam.info, the most regularly updated UK affiliate marketing blog - click here
well, if we have the Nadeem seal of approval, it's made it all worth the while![]()
Hero Grigoraki
Head of Media Product
lastminute.com
ContentNow.co.uk - Content Writing and Link Building services | Read my blog here | Follow me on Twitter
This is a great addition and must have took a lot of time and effort to put together.
Well done guys.
Paul.
p.s. Cheers for the article link
Hi everyone
Many thanks for the feedback. A blog section has now been added to the Resources and further reading section of the guide.
James
James Wallis
Integration manager
Webgains Ltd
ContentNow.co.uk - Content Writing and Link Building services | Read my blog here | Follow me on Twitter
Absolutely wonderful stuff.
Bravo
TotalSearchSolutions now providing Affiliate Management services as well as Paid Search
www.totalsearchsolutions.co.uk
Great post. Very informative.
A very nice post.
Hero, where can i read that guide? links don't work and couldn't find in the website...thanks
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