Does it ever happen to you that you have a football site and the contextual ads you have placed on your page try to persuade your users to buy cars, not sportswear or footballs?
Do you get frustrated by the poor click-through rate of contextual text ads, because your users can’t see the products?
Have you lost out on commission because the static content units don’t display accurate information?
The new generation in content units is here. Webgains, the international affiliate network, announces the release of the Webgains iSense Ad Creator, the content unit tool that automatically adds contextually relevant product advertising to an affiliate page.
Instead of using a simple statistical metric – such as searching for the most recurring words – the Webgains iSense Ad Creator uses a linguistics-based ‘sense engine’ which analyses the content of whole web pages and links them with relevant products ads. Based on
Crystal Semantic iSense technology, the new tool utilises cutting edge semantic targeting technology linked to a highly scalable platform.
The process starts with the rapid analysis of the true content of the affiliate web page, which we categorise based on our taxonomy. The affiliate defines the layout of the content unit and iSense then moves to automatically populate a content unit of relevant products using the Webgains datafeed system from the programs the affiliate is joined up to. We will also serve products from programs the affiliate is not signed up to but have automatic affiliate approval – once your customers click on those products, your campaign will be instantly joined to that program.
Our system will automatically update the product information to reflect the merchants’ feeds and rotate relevant products as the affiliate page’s content changes and more relevant products become available.
Furthermore, the affiliate only has to create the template and populate the code once. The code can be implemented in any of their pages without further action needed from the affiliate. iSense will analyse each page the code is being used in and serve relevant product ads.
To empower affiliates more in the product selection, the affiliate can manually categorise their page by selecting the relevant category from our taxonomy, if the analysis provides more generic results than anticipated. This categorization override also helps the affiliate display complimentary products if they wish to. For example, if your page is about holiday booking and you are not interested in displaying a content unit on hotel rooms, as iSense would normally do, you can choose to promote holiday accessories to improve the user experience.
Affiliates can also rate the results and help us improve the tool further.
iSense Ad Creator will take much of the effort out of setting up a product-based content unit linked directly to the content of the affiliate site.
Combining the Webgains robust and reliable datafeed system with the revolutionary Crystal Semantics technology, iSense is a cutting edge tool introduced in the UK affiliate industry for the first time. The tool is an expansion of the pragmatic, easy-to-use, technology-based tools Webgains provides to affiliates
But don't just take our word for it. Try the iSense Ad Creator yourself. Use the live demonstration and check which products appear. Log in to your account and test it out with your pages. We want to hear from you, your feedback has been most valuable in our effort to improve the Webgains platform and our tools. The tool is still in beta testing so we need your input to finalise it. Our developer in charge of the iSense Ad Creator, Lang Sharpe (lang@webgains.com), will be happy to answer all your questions and receive your feedback.
We would also like to take the opportunity to thank those affiliates who helped us with the initial testing of the tool.
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