re-direct for closed programs traffic on Webgains

[Ryan Gilbert]

NETWORK NEWS:
Webgains has now put live a feature for redirecting any closed programs traffic to live merchants to ensure that we do our best to monetise our affiliate’s traffic. This feature has been requested by our affiliates for some time now and is long overdue! Our research tells us that affiliates nowadays are promoting hundreds of clients and sometimes find it difficult to manage swapping links when a client suddenly decides to stop their campaign. We have a 30 day closure notice policy in place for this reason, but in some cases, it is not always possible to adhere to and subsequently the affiliates cannot take appropriate action in time.

As an immediate solution; when a client closes on the network, the ‘sector’ account manager will choose the best option available to ensure Webgains affiliates will make the most of their traffic until being able to swap their links appropriately.

In the affiliates administration area, if a program is being redirected to another program, the redirected program name will be given under the closed program name to alert the affiliate of this change. If a click comes through and the affiliate is not joined to the program, they will automatically be joined to that new program. However, even though we have this solution in place, we still highly recommend that affiliates swap their links to the merchant of their choice as soon as possible.

We hope that this feature will be well received by our affiliates and as always we welcome any constructive feedback to improve this service in the interests of moving the industry in the right direction. Please feel free to contact us if you have any further suggestions.