Webgains today announces the launch of their smart, new ‘
Page Peel’ technology to provide merchants with a unique way of reaching customers and affiliates to leverage content space on their website.
‘Page Peel’ entices web users to ‘peel away’ the page, by hovering over the ‘peel back’ area in the top corner of a page, to reveal a creative advert. This offers a unique and subtle way of enlarging the accessible page area, and enhancing site stickiness.
For affiliates, ‘Page Peel’ gives the freedom to keep website space for content, whilst extending the effective page area to include ‘peek-a-boo’ advertising. In addition, ‘Page Peel’ enables affiliates to rotate multiple ads on their sites.
For merchants, ‘Page Peel’ offers brand association with a cool, new, interactive advertising format, together with increased prime publisher site space, which together should drive enhanced returns on advertising spend. When added to the commission-based, CPA cost model, ‘Page Peel’ will provide a low-risk, cutting-edge way of advertising on-line.
The technology can be installed on multiple domains and Webgains offer a ‘piece of cake’ five-minute set up promise. Page Peel ads script is supported by all web browsers as it uses Adobe Flash Player enabling access to 98% of all internet viewers.
Viking Direct the stationery giant, part of the Office Depot group has already signed up to trial Page Peel; Gary Thompson E-Commerce Manager, UK & Ireland, explains why:
“If we review the creative formats available to advertisers in recent years, we find that the space has been dominated largely by pop-ups, which people don’t like as they find them irritating and intrusive. Peel Away Ads are not only unobtrusive, they are actually enticing. Installing the peel away ads is also very easy. We are keen to see what the response rate will do for our advertising” Gary Thompson adds.
Robert Glasgow, the Managing Director for Webgains, thinks the creative element is the key:
“Affiliate marketing is often talked about in terms of delivery rather than creativity. We are challenging this assumption by introducing cutting edge formats. Visitors like interactivity and Page Peel delivers this in an easy, fast and affordable way for merchants and affiliates.”
The clever design of Page Peel enables the advert to remain out of sight until a user hovers over the ‘Peel’, which is usually located in the top right hand corner of a website. Hover over the ‘Peel’ with the cursor and the page ‘Peels’ down smoothly revealing the advert underneath. This unique style of advertising generates more user interest and, most importantly, more hits.
Click here for a live example of Page Peel.
The first Page Peel ad is available for you to use promoting the Viking Direct program. We are in the process of contacting all our merchants to get their Page Peel ads.
We hope you will find the Page Peel functionality interesting and helpful in your promotions. For any questions on the tool, please don't hesitate to contact us.
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