Re: free sms?
No you dont get to keep any of the demographic data.
Its also heavily loaded with advertising, which is what supports the free service, to the extent that its hard to work out what to do for all the text ads.
However it will bring people to your site, and if your lucky they will bookmark your site rather than the cobranded SMS bit, otherwise youll never actually benefit from the traffic other than having your url at the bottom of the text messages.
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