This was touched on in another thread, but rather than Hijacking I thought I'd start one.
I
am a merchant, I've been thinking for a while perhaps I should set up a page of affiliate sites (not to send traffic just to improve there inward links)
As a merchant the pros are:
Help to persuade new affiliate to join.
Help to get affiliates to put our links up.
Increase the
PR of affiliates and hence their ability to send us buying customer <img src=http://www.ezboard.com/images/emoticons/embarassed.gif ALT="

"> )
But the cons are:
Other rival Joke Shops could quickly see a list of my affiliates, and pinch em.
Maintaining the links might be a pain.
I'm sure there are more Pros and Cons
So what do you lot think, as affiliates.