We're looking for a new application that will let us send out a newsletter to our customers that have joined the mailing list (NOT Spam).
There seems to be lots of programmes out there that do this, so looking for advice on the best of the bunch.
Ideally should be able to personalise the e-mails, and if possible should be able to send both a text and html version of the mail (and automatically know what version to display).
phplist from tincan.co.uk is what we are using. It has the advantage of being free, highly configurable, and offers personalisation (I think) and text/html splits. On the other hand, you will need PHP knowledge to install it.
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itsagoodprice.com - top-brand electronics for less
Tried loads over the years, and I have to say I've found http://www.arialsoftware.com/index.asp by far the best. If you are wanting to query an external database to return your lists etc then IMO you can't beat their Campaign Enterprise 9.
Adestra provide an email marketing system that can be used to manage all aspects of your email marketing program. This includes message creation, data segmentation, optimised sending and full campaign reporting. More information is here:
The system can also be used by affiliate managers to provide templates of emails for their partners to send. With full reporting and this marketing resource management, the affiliate manager can control brand use and have visibility on partner activity. For the partners they receive full reporting on campaign performance for to inform improvement and refinement.
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