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Originally Posted by 1BIZLIST
Just a quick question for the SEO experts, how important is it to use mod rewrite and if it is important why is it so?
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Hi MArk,
ModRewrite has another important issue to consider, apart from
SEO. Lets take this link as an example (
http://www.designerdogshop.co.uk/pro...age=1§=all ).
Now imagine Google indexes this page and you rank number 1 or 2 in the SERPS. That would be a great result, but your listing will look something like this:
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New products for your pet Dog
New products for the designer dog in your life....Sponge Sports Balls Medium
http://www.designerdogshop.co.uk/pro...age=1§=all
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The URL above looks unattractive, and says nothing extra about your site. If you used ModRewite it could look like this:
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New products for your pet Dog
New products for the designer dog in your life....Sponge Sports Balls Medium
http://www.designerdogshop.co.uk/dog...ls/keyword.php
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In this case even your URL is saying something relevant about the page you want you prospective client to click on. This might seem a small thing, but it does have a huge impact on people clicking on the ad. Even if you are in the top position, you might loose traffic to sites ranked lower, because they have a more descriptive URL.
The second consideration is ranking. While it is true, G, Y and MSN index dynamic URL's, you will most likely get better results using ModRewirt and include your keywords in the URL. Also, dont forget that the 3 majour engines are not the only ones around. There are thousands of minor search engines, and although they will contribute little traffic, dont allianate them as you might have potential clients there, and you never know, one of them might become the next Google!