Re: IBP / Arelis
It's quite efficient but it's strength in link building is basically in automated link invitations which borders on spam, depending on how you use it, plus it creates a big directory of outbound links for reciprocal linking which is just downright ugly.
Having dabbled with it a year or so ago, I can honestly say that creating some good content, then finding related sites that you can strike up a relationship with is a far better use of your time.
On the plus side, there are some handy keyword generation tools in there for PPC which I still use, and some of the competitor analysis is a good source of sites to approach
Worth investing the time in the free trial I'd say, then see how you go.
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Stephen Pratley
Shine Marketing Affiliate Programme Management
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