Ahhhhhhhh so you thought you could relax eh? Went a bit bezurkey with the turkey?
Got kinks in those links? Inert cos it don’t convert? Welcome to my ASOS.com revitalising face wash (j’ess de ASOS pour homme et femme), guaranteed to motivate and shake off those post Christmas blues.
Valentines day is just around the corner, if you have not started optimising your pages yet, now would be a good time. We have many graphics connecting to our lingerie department and many more products that can be promoted with our lingerie. I would suggest creating a content rich page.
Perhaps
Designer lingerie for valentines day from ASOS.com Find lace cami tops/plunging bras/seethrough/sheer/stapless/ and thongs/strings/pants/briefs from designers like playboy,Mary Green,6ixty 8ight, Gossard,Love Kyle and more. No Romeo ? Buy yourself lingerie as seen on or in the style of Emma Bunton, Kylie Minogue, Dannii Minogue, find and buy some celebrity lingerie at asos.
Ok so you get where I
am coming from, you have your key words and some search phrases.
Inert cos it don’t convert?
Some affiliates don’t know where their traffic is coming from or have little time to research this area and some affiliates assume that their visitors are all ages and equally men and women. It really is imperative that you get this sorted out this year. A simple approach to this is look at what does convert for you and analyse that industry. Example if your converting merchant is ASOS.com, I can tell you that your visitors are 18-35, predominantly workingwomen. Associated Merchants I would use would be Music, magazine subscriptions, mobile phones, dating (possibly) DVDs (chick flicks) & chocolate.. Obviously there are others but you get the gist.
You can find out more about your visitors by looking at the industry demographics, email your merchant today, if she/he does not know who what where and why send them to me! If they come back and say its confidential… move on don’t waste your time no room for paranoia in this game.
I have made it easy for you…just take out what you don’t need.
Dear blahhhhh
I
am an affiliate about to promote/promoting you on my website. To get a better understanding of your business and to help me send you the right kind of traffic to you could you answer the following questions?
What is the percentage ratio of men and women who buy from you?/ register?
What is the average age of your customer?
Who is your closest competitor?
What is your conversion ratio?
What % of your customers is not from the UK
What other countries do you cater for?
Can I have a higher rate of commission please?
High-Street Shops Vs Non-Highstreet shops.
As an affiliate myself, I have found that my best converters are not High Street names, in fact none of the merchants I promote have any kind of Bricks and mortar shops. I did my comparison and whilst I got more clicks to the high street shop, my conversions and commissions were poor. I still see some affiliates promoting High Street Shops above ASOS (fashion industry) and it does tickle me. I know we convert better then most fashion shops on the net. But don’t take my word for it… do a comparison for your self. Some of our competitor’s websites are just shocking. But here is the punch line, I asked ten affiliates who were promoting a High Street shop above ASOS.com if they had gone through the whole shopping experience from their visitor’s perspective, all but one said they had not. I asked them to find out what it was like and where the problems lay (clue shopping basket). Out of those ten affiliates, seven put ASOS at the top and five removed the offending High Street Shop from their website.
I could go on forever, but I see this is turning in to an essay… I hope this will benefit some one!
Cheers Elaine but time is not on my side.... its a case of as and when... but if you look at my advice, most of it is common sense, its easy to get bogged down with iformation overload from merchants & networks and the basics are some times ignored.
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