How do I get the Keyword emailed to me?

[crazihos]

Hi guys,

I really need some help with my PPC campaign - I have an html form on my site that emails me clients data (finance leads) using a php form script.

What I need is for the email to include the PPC keyword that produced the the lead so that I know what keywords are producing the higher value leads so that I can thin out ones that produce low value results.

I'm sure its very easy to do but I have little php knowledge and am stuck.

Any ideas?

Cheers

Russ

[km8]

Originally Posted by crazihos Hi guys, I really need some help with my PPC campaign - I have an html form on my site that emails me clients data (finance leads) using a php form script. What I need is for the email to include the PPC keyword that produced the the lead so that I know what keywords are producing the higher value leads so that I can thin out ones that produce low value results. I'm sure its very easy to do but I have little php knowledge and am stuck. Any ideas? Cheers Russ

Just put &ref={keyword} on the end of your destination url in Adwords.
Then, in your lead form, add a hidden field like so:

<input type=hidden name=ref value=<?php echo $ref; ?> >

Don't forget to include ref in the fields to be parsed and emailed to you when the user clicks Submit.

[eskimo]

You may need to tweak km8's code every so slightly, if you find it's not working
from:
<input type=hidden name=ref value=<?php echo $ref; ?> >

to:
<input type="hidden" name="ref" value="<?php echo $_GET['ref'];?>" >

A completely alternative solution would be to look at adwords own tracking solution.

It is designed for the kind on scenario you describe and could be used to track which keywords result in a succesful form being filled in, by looking out for the page which appears once the form has been submitted.

[km8]

Originally Posted by eskimo A completely alternative solution would be to look at adwords own tracking solution. It is designed for the kind on scenario you describe and could be used to track which keywords result in a succesful form being filled in, by looking out for the page which appears once the form has been submitted.

In theory yes, but he would have to be able to distinguish between valuable leads and not so valuable ones on the fly in order to send the user to the appropriate thankyou page. Otherwise, Google will only be able to report which keywords are converting - not what sort of lead they convert to.

[crazihos]

Cheers guys,

You guys are life savers (nearly)lol.

I thought this was above me as I cant understand coding at all but I think Ive nearly cracked it after putting it off for an age. Problem is my ad in google with &ref{keyword} after it shows an error page when you click it.

any idea why this would be? my dest url is now decisionloans.co.uk&ref{keyword}(ive also tried decisionloans.co.uk/&ref{keyword} but this doesnt work either).

Any ideas? (my pages are html if that makes a difference?)

Also will adding &ref{keyword} to my adds remove my keyword history in adwords or will this be ok?

[eskimo]

The little snippet of code that km8 came up with requires php. Many hosting packages come with php included, in which case you will more than likely need to change the target url to something like:

decisionloans.co.uk/yourpage.php?ref={keyword}

In many cases you can get html pages to acts as php pages by contacting your hosting company.

I hope that helps

[crazihos]

Cheers thats it, it now works fine if my adverts land the form page but my form is on page 2 of the site and the keyword doesnt carry over. Can I carry the keyword over to a second page somehow?

[eskimo]

If you have any links form your landing page to your form, they should be formed like so:

form.php?ref=<?php echo $_GET['ref'];?>

That way the form page (form.php) has the keywords to work with. I hope that helps.

[crazihos]

Ye ha! it works - nice one guys.

Now finally do you know if changing all my links in google to index.php will make me lose my keyword history as they have been established for some time now?

Thanks again - I would never have believed I could do it in a million years!

[eskimo]

Ideally, from a Search Engine perspective, it would be better to stick with index.htm if that is your current page name.

You could try the above code with index.htm there is a chance it could work (it depends on the server set up). If it doesn't work, check your hosting company's support pages, as often there is a way to get .htm to act as php pages, this usually involves a small change and takes no more than 30 seconds.

[crazihos]

Eskimo your a star,

I'll have a word with my hosting company to see if I can keep it .htm - my worry is that I assume I'll still have to add ?ref={keyword} to my url in adwords which will mean changing my URL in the adwords ad's anyway or is there a sneaky way to bypass this?