DGM UK Officially Not Returning

If you haven't already, "please take important note that at 00:00am on the 13th August, all banners, tracking & serving for the UK territory Advertisers & those Affiliates holding a UK DGM Account will cease."

Notice from ADH Plc regarding DGM Technology

Dear Affiliates,

We appreciate that no formal communication has been sent to the Affiliate base from DGM UK; hence there is confusion and no real clarification with regards to the administration of DGM UK.

As communicated previously and to reiterate, Asia Digital Holdings Plc (“ADH”) formally DGM PLC is the original founder of the DGM business back in 1999. In 2007, ADH Plc sold majority ownership of the UK operation to an independent management team. ADH still runs and owns 100% of DGM in Australia, New Zealand, Singapore, India and China.

As a representative of ADH, I would therefore like to communicate the below information pertaining to DGM UK; despite this not being our responsibility as an independent company. In addition we would like to clarify any misconceptions that might have been spread into the market place / forums regarding ADH’s involvement with DGM UK.

Once DGM UK became technically insolvent, ADH Plc CEO returned to the UK with a view of bringing about a more positive outcome. However, there was insufficient support to justify the execution of the proposed initiative - therefore administration of the UK Business was the only alternative.

dgmPro is the primary platform that served DGM UK and currently serves our business within ADH Plc. ADH Plc Independently acquired the assets from the administrators to ensure that none of our businesses were adversely affected through this administration.

At the request of some UK Affiliates and Advertisers, we were asked to keep dgmPro UK functional so all the necessary data / reporting information could be extracted, in addition to giving Advertisers and Affiliates a medium to communicate in the short term.

Please take important note that at 00:00am on the 13th August, all banners, tracking & serving for the UK territory Advertisers & those Affiliates holding a UK DGM Account will cease.

Serving, Tracking and Creative delivery for all Advertisers and Affiliates joined up with accounts in the other territories will continue to work as per normal.

If you have any further queries regarding the administration of DGM UK, please may we advise you to contact RSM Tenon (www.rsmtenon.com).

Queries regarding any of our businesses within ADH Plc, please contact the relevant market lead;

Sheenu Aggarwal, Market: South East Asia Email: sheenu.aggarwal@dgm-sg.com

Chris Garner Market: Australia / New Zealand Email: chris.garner@dgm-au.com

Poornima Rai Market: India Email:Poornima.Rai@dgm-india.com

Jennifer Zhang Market: China Email: Jennifer.Zhang@dgm-group.com

Kind Regards, Asia Digital Holdings

Follow Up

Some debate has continued following this announcement at this forum thread.