Data, Optimisation and SEO Discussed as PerformanceIN Travel & Leisure Agenda Announced.

The eagerly anticipated agenda launches today for the second event in A4U's PerformanceIN conference series, PerformanceIN Travel and Leisure.

The one day event will take place at the exquisite Hurlingham Club, West London on Tuesday 13th March.

Key trends within Travel will be deliberated and discussed and delegates will walk away with actionable ideas and strategies to help them perform profitably by utilising the principles behind Affiliate and Performance Marketing.

Content will be relevant for either Advertisers (or OTA’s) and Publishers / Bloggers looking to generate sales around their content, technology or community.

Sessions will include how to tackle blogger engagement and enticing the long-tail, a candid look at the role of Incentive Publishers and how to work with voucher code and cashback sites smartly to avoid the margin squeeze.

The key trend of data usage will be covered in depth with an experienced panel looking at data feed distribution, re-targeting strategy and how data will be consumed by publishers in 2012. On the flip side an intriguing presentation from Graham Cook will disclose how you can profit from the masses of data you already store and how collaboration could pay dividends.

For further session details including Performance on the Smartphone, Travel SEO Strategy and Conversion Rate Optimisation techniques View the full agenda at www.performanceintravel.co.uk/agenda

In addition to educational sessions and Speed Networking, there will be an opportunity to attend a 1-to-1 clinic in the afternoon. The Conversion Rate Optimisation (CRO) clinic held by Conversion Factory Director, Stephen Pavlovich, aims to assist your affiliate programme conversion and subsequently your EPC. For affiliates you’ll be able to receive strategic advice on your website and marketing efforts.

The travel SEO optimisation clinic held by Richard Baxter, Founder of SEO Gadget, aims to give you the low-down on the latest thinking in search. This includes site architecture, and the importance of social web to your Google rank.

Speakers will be allocated to sessions shortly and will include an array of leading Travel Brands, Publishers and Technology driven enterprises.

Join A4U for a fresh, one day performance marketing conference, providing a balanced mix of high-end tightly focussed educational sessions alongside structured and informal networking opportunities.

Increase your Performance and register for PerformanceIN Travel and Leisure today!