Warren Evans Handcrafts Online Strategy to Include Performance Marketing

Working in partnership with integrated media agency, Arena Media, Warren Evans will be introduced to a range of key affiliate partners whose focus will be to increase brand awareness, drive new, relevant traffic to the Warren Evans site and generate additional sales. Awarded Best Green Company by the Sunday Times for four years running, Warren Evans is recognised as one of the UK’s most ethical and environmentally sustainable companies. Additionally, the brand has previously won the best local retailer accolade and plans to leverage the vast experience and wealth of publishers working within the retail sector across the Affiliate Window platform.

“We are thrilled to be launching Warren Evans programme with Affiliate Window – It is a great brand and I believe it has great potential in the affiliate market! We are open to new ideas and are hoping to work with potential partners on an individual level to help mould a profitable programme for both Warren Evans and their affiliates,” says Stacey Alexander, Account Development Director for Arena Media.

As with many brands new to the performance channel, strategic affiliate recruitment will initially be the core focus for Q1 2012, followed by a deeper understanding of each type of publisher and the role they will play in the overall online marketing strategy. Anjulie Truong, Client Services Manager for Affiliate Window: “We are delighted to partner with Warren Evans as the exclusive network for their launch into the affiliate channel. This is a great opportunity for them to grow online presence, building new partnerships that have longevity and add value. The Warren Evans brand has received great recognition this year with their ethical philosophy and strong focus on customers at the heart of their service offering. We’re keen to develop this success by introducing the benefits of the performance channel, helping them to grow and develop a successful affiliate strategy.”