Paul Evans, CEO of lowcostholidays.com to keynote PerformanceIN Travel & Leisure

On the 13th March 2012 advertisers and publishers specialising in the Travel and Leisure verticals will gather at the Hurlingham Club, London for the second in the PerformanceIN series, PerformanceIN Travel & Leisure.

The exclusive one day event, will offer over ten individual sessions and panel debates, discussing current trends, technologies and issues within PerformanceIN Travel & Leisure.

Paul Evans to Keynote PerformanceIN Travel 2012

Joining the agenda as key note is Paul Evans, Founder and Chief Executive of Low Cost Travel Group, and Former Managing Director of First Choice Holidays.

Low Cost Travel Group is the the umbrella organisation for 6 major trading businesses including:

• lowcostholidays.com - A consumer facing travel sales business which sells a wide range of great value accommodation only and dynamically packaged holidays across Europe.
• lowcostbeds.com - The leading independent providers of high quality, competitively priced hotel accommodation to travel agents across Europe.
• ResortHoppa - Europe's leading independent holiday transfer business.
• Ideal Cruising - one of the UK's leading quality cruise retail agents.

All these businesses are powered by the Ivector platform, provided by the leading travel software company Intuitive Systems, a platform that also powers twenty plus other travel provider websites. The group has a 90% stake in Intuitive systems.

Keynote Overview

Expect Paul to impart the kind of wisdom that helped his company accomplish lofty heights in the Sunday Times Fast Track 100. Not only that, you’ll also learn about some of the stumbling blocks he encountered along the way and how his team overcame these frustrations. Paul will examine information overload, aviation issues and other disruptive barriers.

Other topics up for discussion during Paul's keynote speech include the varying types of holidays in the UK and Europe such as packages, cruises and hotel-only deals. He’ll divulge how the company makes the most of SEO, partnerships and of course, affiliates in order to push the products in front of as many users as possible. Then once you have the attention of these customers, how best to retain them.

Not all businesses stand alone in their line of work, no matter the niche. There will always be competitors. Often they can be a hindrance, but they can also promote innovation in your own business. Who else is doing particularly well and how did they come to be a competitive force? Learn about their use of key technologies in driving their company forward.

Once Paul is finished there will be the opportunity for you to discover how he came to make Low Cost Holidays the company it is today during a question and answer session.

Full PerformanceIN Travel & Leisure Agenda Released

In addition to this insightful keynote the PerformanceIN Travel agenda is packed with informative and interactive sessions covering current hot topics such as Travel SEO strategy in 2012, Understanding the hurdles when maanaging travel affiliate programmes and Effective data distribution and consumption.

We have also introduced specialised clinics offering delegates the opportunity to meet one on one with an industry expert to discuss Conversion Rate Optimisation or SEO optimisation within their business and gain invaluable advice.

Speed Networking & Brand Showcase Returns

All this alongside fantastic networking opportunities including Speed Networking with Webgains, a travel and leisure centric brand showcase and the luxurious surroundings of the Hurlingham club make this a must attend event. Register today!

There are still a limited number of sponsorship and brand showcase packages available. If you're interested in bringing your brand to our highly targeted audience contact Stuart Pringle on +44 (0)117 203 3013.