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The Internet Advertising Bureau's Affiliate Marketing Council boasts representatives from across the affiliate ind...

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  What lies ahead for the Affiliate Marketing Council in 2012?

  • Chris Johnson
  • 27th Jan 2012, 11:01 AM
  • IAB Best Practice

  Google's new London office was the venue for the first IAB Affiliate Marketing Council Meeting of 2012. With no chair candidates having put themselves forward, there is a new structure in place.

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  Helen Southgate: My Time As IAB Affiliate Marketing Council Chair

  • Chris Johnson
  • 29th Nov 2011, 2:11 PM
  • IAB Best Practice

  A4u spoke to Helen Southgate, Affiliate Marketing Council Chair Person for 2011, following the last meeting of the year and the end of her tenure as Chair, to discuss her thoughts on the council's achievements in 2011, and where they should focus in 2012.

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  Behavioural Advertising Best Practice Guidelines Launched

  • Chris Johnson
  • 21st Nov 2011, 10:11 AM
  • IAB Best Practice

  The IAB's Affiliate Marketing Council have today released their latest best practice document, covering behavioural advertising within the affiliate marketing performance space.

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  July AMC Council Meeting Catchup - Podcast Now Live

  • Chris Johnson
  • 3rd Aug 2011, 10:08 AM
  • IAB Best Practice

  A4u caught up with Helen Southgate and Julia Stent to discuss the recent July IAB council meeting. Listen Now!

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  IAB Affiliate Marketing Council Meeting - May 2011

  • Chris Johnson
  • 1st Jun 2011, 9:06 AM
  • IAB Best Practice

  A4u was in attendance at last Thursday's IAB Affiliate Marketing Council Meeting, we caught up with Helen Southgate for some brief advice for Affiliates.

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  Q&A: Online Lead Generation Council Chair, Trine Buus

  • Chris Johnson
  • 21st Mar 2011, 4:03 PM
  • IAB Best Practice

  Following Trine's recent appointment to IAB's Online Lead Generation Council Char, we asked Trine to explain her role at the council, its purpose and whether affiliates should be worried about a renaissance in the lead generation market.

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  As The Digital Remit Expands – Is Affiliate Marketing Ready?

  • Chris Johnson
  • 21st Jan 2011, 3:01 PM
  • IAB Best Practice

  At yesterday’s IAB Affiliate Marketing Council Meeting, the Advertising Standards Authority (ASA) presented to those in attendance a summary of changes to the ASA’s remit, affecting the Affiliate Marketing Industry.

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  Helen Southgate Elected to IAB AMC Chair for 2011

  • Chris Johnson
  • 20th Jan 2011, 4:01 PM
  • IAB Best Practice

  News from the IAB Affiliate Marketing Council meeting this afternoon confirms that Helen Southgate has been elected to the role of Affiliate Marketing Council chair for 2011.

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  Does The UK Need A Tracking Standards Group Simliar To US?

  • Chris Johnson
  • 17th Jan 2011, 11:01 AM
  • IAB Best Practice

  At a recent member meeting, the Performance Marketing Association has announced the formation of a new standards tracking group to improve overall reliability and results. Is this something the UK / EU is in need of?

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  Interview with IAB AMC 2011 Chair Candidates

  • Chris Johnson
  • 13th Jan 2011, 4:01 PM
  • IAB Best Practice

  There are three candidates for this year's IAB Affiliate Marketing Council Chair position, one of which will be elected next Thursday at the first IAB AMC 2011 meeting.

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