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Voucher Code Management 101
In addressing some of the key FAQs about voucher codes, the underlying message is clear: the voucher code channel is as diverse as it is powerful; there is a voucher strategy for every programme, every purpose and every objective.
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Analysing The Incremental Value of Cashback
I often face questions from merchants and networks around the value that cashback provides. From questions like “would we have got the sale anyway?” to the often trodden “do cashback sites ‘steal’ sales?” there has always been much debate around value.
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TopCashBack vs FatWallet - 100% Model To Take On USA's Cashback Elite?
Launching today, TopCashBack will be attempting to bring the distinct lack of the 100% Cashback Model into the US market, competing with some well established cashback affiliates within the US.
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Markco Media's New Recruits, Including Q&A With CCO Rob Berrisford
Having recently been appointed as Chief Commercial Officer alongside Pete Rowe as Chief Operational Officer, Rob Berrisford took some time to discuss their new roles in more detail.
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Duncan Jennings - Q&A on the acquisition of eConversions by WhaleShark Media
A delighted Duncan Jennings explains in more detail to A4u about today's acquisition news, where his founded company eConversions was acquired by WhaleShark Media for around $40 million.
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VoucherCodes.co.uk & Parent Company Acquired by WhaleShark Media for $40m
News reaching us this morning announces WhaleShark Media, who have already acquired a number of coupon / voucher sites, are to acquire eConversions Ltd for a reported $40 million.
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It’s in the bag: Crumpler hires Stream:20
Innovative bag makers, Crumpler have appointed Stream:20 to launch and manage their first ever European Affiliate program and are looking for Affiliates to help them promote their brand.
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Londoners Cashing in as Daily Deal Market Expands
Daily Deals aggregator Dealzippy.co.uk release data showing Londoners saved millions of pound in June by taking advantage of daily deals
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Barclaycard Launch eStore exclusively with Affiliate Window
Barclaycard's Freedom reward scheme has announced the launch of its eStore, exclusively with Affiliate Window and their retailers.
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Premier League Loyalty With White Label Cashback
Two Premier League football teams have recently launched their own cashback platforms, aiming to tackle the loyalty market head on.
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Tweets @a4u or #a4u
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JAHoey86 (Jamie Hoey) RT @a4u: Hotels.com launch first affiliate programme to sit in Facebook - http://t.co/CqosHgfM -
Zeal_Shaeeb (Shaeeb Tanwir) Great post about #Hotels.com launching #affiliate programme exclusively as a Facebook app: http://t.co/v0M8hYwi @a4u -
stuartpringle (Stuart) Busy day at #a4u HQ. Lots of top brands joining the showcase @PerformTravel. Last few tabletops left! http://t.co/20iPgneD -
Ares64 (Ares64) RT @mediadonis: 'Social' Affiliate Marketing Launches across Europe with 'Hotels WithMe' by @chrisjohnski on the @a4u Blog -> http://t.co/UuwUTHJh -
mediadonis (Marcus Tandler) 'Social' Affiliate Marketing Launches across Europe with 'Hotels WithMe' by @chrisjohnski on the @a4u Blog -> http://t.co/UuwUTHJh