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  10 questions affiliates aren't asking their account managers

  • Matt Swan
  • 17th Feb 2012, 12:02 PM
  • General

  Affiliate Window's client strategist, Matt Swan, tells A4u about how affiliates should be making better use of their account manager and the wealth of knowledge they possess

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  Affiliates: You need to work on authority in search

  • Bas van den Beld
  • 9th Feb 2012, 9:02 AM
  • SEO

  Google's latest update Search Plus Your World gives affiliates a future glimpse of where search engine results pages are heading

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  How do Smaller Merchants get Traction in a Crowded Market Place?

  • Connie Li
  • 6th Feb 2012, 11:02 AM
  • General

  Affiliate Marketing isn’t a successful channel for everyone if realistic objectives aren’t set, although if you collaborate with your network and affiliates, you really can get fantastic traction in the Affiliate Channel.

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  Voucher Code Management 101

  • Peter Berry
  • 3rd Feb 2012, 11:02 AM
  • Loyalty & Voucher Codes

  In addressing some of the key FAQs about voucher codes, the underlying message is clear: the voucher code channel is as diverse as it is powerful; there is a voucher strategy for every programme, every purpose and every objective.

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  eCommerce: the "Saviour of the High Street" - debated in Parliament

  • Helen Southgate
  • 31st Jan 2012, 6:01 PM
  • General

  Helen Southgate's guest post on A4u discusses Monday night's parliamentary debate which covered how eCommerce is the saviour of the high street. Or is it?

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  Segmenting Your Affiliates – Different Affiliates have Different Needs

  • Matt Swan
  • 24th Jan 2012, 4:01 PM
  • General

  While it had once been possible to launch an affiliate campaign with a ‘one size fits all’ approach, this is no longer the case. Advertisers need to appreciate that different affiliates have differing needs.

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  Analysing The Incremental Value of Cashback

  • Graham Jenner
  • 20th Jan 2012, 10:01 AM
  • Loyalty & Voucher Codes

  I often face questions from merchants and networks around the value that cashback provides. From questions like “would we have got the sale anyway?” to the often trodden “do cashback sites ‘steal’ sales?” there has always been much debate around value.

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  Affiliate Incubator Scheme Kick Starts

  • Matthew Wood
  • 16th Jan 2012, 2:01 PM
  • General

  Applications for TradeDoubler's Affiliate Incubator Scheme are now being taken - find out how 'The Zoo Project' is planning to help the development of new Affiliates.

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  Making Sense of Christmas Stats - Traffic, Transactions, Sales & AOV's

  • Matt Swan
  • 10th Jan 2012, 10:01 AM
  • General

  Now that we are into the New Year - with Christmas a distant memory, it is a good opportunity to look back at affiliate activity over this period, with some interesting results.

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  Top Tips for Affiliate Marketers in 2012

  • Chris Johnson
  • 6th Jan 2012, 10:01 AM
  • General

  To ease you into the new year, A4u asked a bunch of industry experts for their best Affiliate tips and suggested areas of focus for 2012. Here's what they had to say.

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