AffiliateFuture launches consumer-friendly tracking technology

AffiliateFuture, the top UK content affiliate network, renowned for its technological innovations has today launched VeraciTag™, a consumer-friendly patent-pending tracking technology.  The new solution arrives amid the consumer backlash against cookies and offers reputable online marketers a secure, reliable and privacy-protecting alternative for their affiliate programmes.

 

With UK and US patents pending VeraciTag™ works by storing anonymous tracking information in the web browser of the user’s computer.  Operating in this way means the tags cannot be blocked, as cookies can.

 

As a patent-pending solution AffiliateFuture will control its application and limit data storage to anonymous transactional information; thus protecting consumer privacy.

 

CEO of AffiliateFuture, Maz Darvish promises, “As we have the patent pending for the technology that underlies this new means of tracking, consumers have a guarantee that their privacy will not be compromised.”

 

VeraciTag™ heralds a new era for affiliate marketers who are battling against consumers’ increasing tendency to block cookies owing to misuse by less reputable operators, anti virus software and scaremongering media reports. 

 

For merchants VeraciTag™ promises more accurate tracking of affiliate transactions, while affiliates will benefit from an increased number of tracked transactions, and so higher earnings.

 

VeraciTag™ can be used alongside cookies and flash cookies, but the fate of these two tracking solutions seems sealed and so VeraciTag™ arrives at a crucial time for internet marketers as an alternative to cookies is urgently needed.

 

The new solution also offers a timely lifeline to the numerous free content sites that fund themselves through affiliate marketing.  Many of these are experiencing a downturn in income resulting from the inability to track, and so monetise, those transactions where the consumers concerned sever the crucial link between affiliate and merchant by blocking cookies.

 

Maz Darvish, CEO of AffiliateFuture says, “Over the years, much of the growth of AffiliateFuture has been driven by innovation. This unique tracking system is a significant milestone in the on-going development of the AffiliateFuture platform. Affiliate marketing is inherently anonymous and does not affect the privacy of consumers. However, the primary mechanism for affiliate tracking has been cookies. But as cookies are associated with the storing of personal information, many consumers have been encouraged to regularly delete cookies which has a detrimental impact on affiliate marketers.”

 

Dan Chick, CTO of AffiliateFuture adds, “There has been much hype about cookie-less tracking over the last year. Our new patent pending tracking technology cannot be blocked in any of the most common web browsers, and working in conjunction with our existing technology, offers a tracking reliability unrivalled by any other affiliate advertising network”

 

Implementation of the new solution for merchants and affiliates on the AffiliateFuture network requires no new programming or links as AffiliateFuture has fully integrated VeraciTag™ across the network.

 

VeraciTag™ is exclusive to AffiliateFuture and is being applied with immediate effect.

 

/ends

 

Notes to Editors

 

For more information contact Ruth Stone, Orchid PR on 01483 538710, 07788 417 109 or email ruth@orchidpr.co.uk.

 

About AffiliateFuture

 

AffiliateFuture is the leading affiliate marketing network driving transactions through advertising on content-based websites. It supports its network of publishers with pioneering technology, regular events, and close relationships. AffiliateFuture is an international operation, headquartered in London, with supplementary offices in New York and Spain, and is owned and operated by TMN Group plc.

 

About TMN Group plc

 

• TMN Group plc (“TMN”) was established in 1999.

 

• The Group is focused on dominating the online direct marketing sector in the UK and Europe.  By exploiting the opportunities that exist in this rapidly growing sector the Group is positioning itself to control more of the advertisers online spend.

 

• High performance and quality of service are central to the Group’s offering.

 

• The Group is addressing two core areas:

 

• Internet Advertising
  
  
  
  • Performance Marketing network (AffiliateFuture), full service digital advertising (EDR), and media ownership and representation (TMN Media, IBG Media and TAPPS providing European reach)
  
  
  
  

 

o        Online Market Research

• Online fieldwork solutions (The iD Factor) and research analysis (ICD Research)

 

• Market opportunity:
  
  
  
  • Over £30bn spent online in 2006, average spend per user over £1,100, up from £816 in 2005 (Source: IMRG 2007)
  
  
  • Advertising spend migrating
    
    
    
    • Over £1.3bn spent on internet advertising in H1 of 2007 (Source: IAB Sept 2007)
    
    
    • Over 14% of advertising spend allocated to online in H1 (Source: IAB Sept 2007)
    
    
    • Online spend predicted to be £4.5bn, 30% of all advertising, by 2011 (Source: IAB Sept 2007)
    
    
    
    
  
  
  • Online fieldwork migrating
    
    
    
    • Faster, more efficient and better targeting than traditional fieldwork delivers to market research
    
    
    • Predicted to grow to US$4bn spend worldwide over next few years (Source: Camiar study 2006)
    
    
    
    
  
  
  
  

 

• Acquisition history:
  
  
  
  • Internet Business Group (IBG), an online advertising and media specialist, acquired in February 2008 to strategically enhance the Group’s service range.
  
  
  • TAPPS BV, a leading digital direct marketing company in The Netherlands, acquired in January 2008 to provide a platform for the launch of services into European markets.
  
  
  • iD Factor, a specials online market research agency, acquired in December 2005.
  
  
  • EDR, an online interactive advertising agency, acquired in November 2005.
  
  
  
  

 

• In April 2007, TMN Group was voted Online Company of the Year at the T-Mobile Growing Business awards.

 

• For more information please visit the Group’s website at www.tmnplc.com