"Like the desktop internet shopping revolution that preceded it, the transition of the mobile internet in to mobile commerce has been, at first, gradual and punctuated with inflated claims. Until now, that is, when the figures speak for themselves."

In association with Affiliate Window & buy.at, A4u has commissioned a report covering the state of Mobile and M-Commerce, detailing the latest mobile statistics and trends within Performance Marketing. The content within this year's M-Commerce report covers:

• Current State of Mobile
• Mobile Search
• Growth in Mobile Applications / Mobile Websites
• Considerations / Drawbacks on creating 'Mobile Ready' websites / webshops
• The Future of Mobile Commerce

Which devices are being used the most for m-commerce conversion?

Detailing the latest smartphones, tablets and mobile devices, the A4u Report features input from a selection of the main advertisers, publishers, agencies, networks and technology suppliers who are leading the way within m-commerce.

Hear from brands including Sky, vouchercloud, The Hut Group, New Look, Debenhams, MyVoucherCodes and Autoglass on their experience utilising the mobile channel.

Did You Know?

Mobile search is exploding, so much so it's being tipped by analysts to double in proportion of the total search market in just one year, accounting for around 20% of the total search market by the end of 2011.

Did You Also Know?

A single paid search result on a mobile search takes up around 20% of screen space compared to just 4% on a PC, hence click through rates, analysts suggest, are proving to be three to five times higher.

Near Field Communication - Fuelling M-Commerce

Reports suggest that up to 50 million mobile phones equipped with NFC hardware will be shipped throughout 2011. Available with the Samsung Nexus S, Google has the shipping of NFC within handsets at a high priority. It's not only android phones, as the iPhone 5 is rumoured to feature NFC.

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