Affiliates4u has teamed up with the a4uexpo Conference series to bring you dedicated SEO and Affiliate Management Training courses, prior to this year's a4uexpo London Conference.
On Monday 11th October 2010, a top industry mentor from both sectors will be supplying a limited number of attendees an SEO and Client Side focussed training day, aimed at increasing your knowledge and improving your activity within their respective sectors.
Located at a four star hotel, near to this year's a4uexpo Conference venue, these sessions could be a great extension to your educational agenda if you are also planning to attend the a4uexpo Conference.
The training sessions will run for the whole day and include lunch and refreshments. Starting with a quick '101' session, the topics will then be covered at an intermediate / advanced level ensuring all levels of expertise can utilise our dedicated training days.
Affiliates4u Offer
Sign up to one of our streams today and take advantage of not only a £100 saving* with the Early Bird rate, but you'll also get access to the a4uexpo pre–event networking party on the Monday evening plus a £100 discount off an a4uexpo delegate ticket.
We're also running a 3 for 2 offer on Training Tickets, simply speak to Chris Johnson for more information:
chris@affiliates4u.com / +44 (0)117 203 3012
Learn why SEO is so important, including on–site and off–site optimisation techniques.
Following a morning session where you will focus on the basics, from keyword research to getting your website right, the afternoon will be more advanced, focusing on content strategies , practical link building techniques and the best tools on the market to help plan and execute your SEO Strategy
Order of the Day
The basics
What is SEO?- An introduction to SEO including on-site and off-site factors
- How Google Works
- About the algorithm and ranking factors
- An explanation of PageRank and how it affects rankings
Defining your Market
Importance of Keyword Research & Competitor analysis- Why choosing the right keywords is fundamental to your SEO campaign
- Which keyword research tools to use
- Long tail keywords
- How to find your online competitors
- How to analyse your competitors
- How this can help with your own SEO campaign
Getting the Website Right
Onsite Optimisation – how to carry out a full website check- The basics. Page titles, h1 etc. Meta data and click-through rates from Google.
- Site structure
- Internal links
- URLs, including 301 redirects
- Content, including avoiding duplicate content issues
- Optimising images
- Site speed (optimizing CSS, Javascript)
The Role of Content for SEO
On page, News, Blogs, Press Releases- Why content is important
- Optimising on-page content – relevancy and authority
- Writing for people first
- Content for links
- News – QDF and QDD
Link Building
How to get Good Natural Links, Important thing to track and quality check- Quick wins – directories, article sites, press releases, guest posts
- Thinking outside the box – content/advertising strategy
- Finding sites to approach for links
- URLs, including 301 redirects
- What makes a good link?
- What to track – PageRank etc.
SEO Tools
An overview of the best tools in the market.- Keyword research tools e.g. Google search-based keyword tool, Wordtracker, Trellian
- Keyword Discovery
- Link research tools e.g. Majestic SEO, Cemper, SiteExplorer
- Tracking tools e.g. Raven SEO
- Utilising a blog on your site
- Using press releases for links
The aim of today is to provide an overview of affiliate marketing for all levels of current engagement. For those considering affiliate marketing for the first time as well as those that are actively involved with programmes at any level of maturity.
The morning focuses on the basics, the afternoon is more in-depth looking at aspects and challenges of affiliate marketing that affect more mature affiliate programmes.
Order of the Day
The basics
Things to understand and consider when starting an affiliate programme. Covering off the key definitions and the relationships that make affiliate marketing tick.- What is affiliate marketing?
- What is an affiliate?
- Types of affiliate
- What is a network?
- The role of the network
- Your website
- Understanding the metrics
Getting Started. What are you selling?
How to define your offer, creative, commercial policy and launch strategy. Putting the basics in place to ensure that you have the understanding to launch a profitable and well structured programme.- Defining the Valid Action
- Benchmarking
- Commercial / PPC Policy
- Commissions / CPA Payments
- Creative and Editorial requirements
- Network liaisonn
Building Momentum
Tips on communication and affiliate recruitment aimed at growing your programme. How to get the message across, recruiting affiliates and working with your network.- Launch Communications
- Newsletters
- How to find affiliates
- Finding opportunities
- Liaising with your network
Getting strategic
Tips and strategies to maximise your ability to engage with all kinds of affiliate publishers. How to structure promotions and work with all types of affiliate in the most effective way.- Understand the nature and affiliate business models
- Promotional mechanics
- How to motivate affiliates
- Bespoke vs Mass
Dealing with changes
How progress can change your programme and how to make them. How to analyse your programme as it matures and how to spot issues and potential problems early to be able to deal with them easily and quickly.- Policing and control
- Brand abuse
- Editorial and creative integrity
- Looking at the longtail for growth
- Balancing the publisher mix
- Looking at the bottom line
- Looking at your site
- Understand the nature and affiliate business models
- Promotional mechanics
- How to motivate affiliates
- Bespoke vs Mass
Challenges
An overview of current trends and merchant issues with suggestions, case studies and perspectives.- Current trends and topics of debate in the affiliate marketplace
- Attribution
- Voucher Codes – the contribution
- Behavioural targeting
*How much does it cost?
Our inclusive training day would usually cost £495*.
Book today and save £100 with our 'early bird*' rate, ending on the 30th September. Our inclusive training day includes lunch and refreshments.
Book your place
To book a place on one of our training courses, please contact Chris Johnson on +44 (0)117 203 3012. Group discounts are available.
Funding options are also available, visit traintogain for more information.