From Affiliate Wiki
The decision for a merchant on their brand name bidding strategy and rules is a vital one and should be made very clear to affiliates through your chosen affiliate network.
It's a hot issue, with many who sit on the fence, strongly oppose or vote for brand name bidding.
Some of the things to consider:
- Are the traded marks on the brand unbreakable and enforceable
- Is there broad matching in by competitor and other affiliates
- Are their competitors deliberately bidding on brand coz the can
- What does the Brand + Generic Landscape look like
- Will affiliates be able to support your PPC search efforts by keeping competitors from stealing your clients sales
[edit] External Links
http://www.affiliates4u.com/forums/affiliate-marketing-lounge/64686-when-brand-name-bidding-worthwhile.html
