From Affiliate Wiki
Developing a strong communication process for your affiliate business means making your operation more productive, and can lead to higher revenue potential for your business.
To start with, you need to be in continuous communication with your affiliate managers in order to keep track of certain niche information about the products/services that you are selling. And it’s also important to know what questions to ask, such as what products/services have higher commission potential. Questions about the merchants’ customers are also important, as demographics and psychographics are key in properly marketing online. You should also find out what aspects of the product/service offer competitive advantages against competitors, as well as any handicaps the merchant's competitors may have.
Communication with your affiliate managers should be on a set frequency, so you can apply new information to your website on a regular and current basis. Also, better communication with your website's visitors is always a plus. This helps you find out who might be interested in what you’re selling.
Basically, you need to develop a strong familiarity with what you are advertising, and the way to do this is by establishing strong communications with your affiliate manager, as carefully studying your affiliate reports.
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