From Affiliate Wiki
CPM: Cost per 1000 Impressions
CPM(Cost per Thousand Impressions) is a method of promoting business online through the visual creative like graphical banners, text etc.
One Impression is counted when a visitor see the banner or text link. The advertiser have to pay for the each visitor which comes to a web page.
In the earlier time CPM was one of the best medium of advertisement. Now a days even though it is one of the best medium but not not so much effective.
Disadvantages of CPM Campaigning'
CPM Campaigning helps the advertiser to create an awareness about the product or program or business. They have long term benefits but an advertiser never can expect immediate output.
If an advertiser is going to run a CPM campaigning even on high traffic websites, there are no chances that they will get the desired output.
What should an Affiliate should check before running a CPM Campaign?
>> Check the traffic of the website on which you are going to run your CPM campaign
>> Decide your niche customer. You should buy CPM from relevant businesses at related links
>> Plan your CPM campaign in advance. Select the right place, right time, right schedule is required to create the desired output
I hope this will be helpful to all the readers.
Yogendra Oza
Affiliate Marketing Manager
Email: yogendra.oza@gmail.com
Mobile: +91-9377337488
