From Affiliate Wiki
[edit] Introduction to Deal Group Media
dgmAffiliates is the UK’s first affiliate marketing network and a leading provider in the industry
dgmAffiliates has been pioneering and delivering effective affiliate marketing solutions since 1999 for many of the UK’s leading brands.
We have the knowledge, the expertise, the experience and the technology to deliver your objectives and maximise your business return. We offer you the opportunity to engage with the UK’s leading affiliates, who will work to drive your online customer acquisition objectives.
dgmAffiliates can help you…
• Drive cost-effective customer acquisition at minimum risk
• Increase your site traffic and online brand awareness at no extra cost
• Grow your online business
• Reduce your costs
• Maximise your return on investment
Why dgmAffiliates?
Expertise & experience
As the longest established affiliate marketing network, our heritage and experience is unmatched, ensuring we are best placed to deliver your customer acquisition objectives and maximise your return on investment.
A dynamic, diverse & ethical affiliate network
We have established long-term relationships with the UK’s leading affiliates, spanning sectors including Retail, Travel, Finance, Telecoms & Automotive.
We regularly recruit affiliates from our network that are best equipped to deliver on your campaign objectives and manage your on-going relationship with them. We actively encourage and facilitate direct two-way communication between you and your affiliates, to maximise information exchange, maintain campaign momentum, and foster the development of long-term partnerships.
Highest emphasis on pro-active account management
dgm’s consultative approach delivers tailored solutions to meet your business objectives and maximise your ROI. Our account manager-to-client-ratio is among the highest in the industry, ensuring continually high service levels. Our technology and teams are based in the UK for optimum support and responsiveness.
Flexible take-up options for added security, brand protection, and/or private campaigning
• Open network – public invitation to all affiliates to sign-up to a campaign
• Permission-based – affiliate sign-up is subject to advertiser approval
• Closed network - private invitation to a select target list of affiliates
Competitive pay-on-performance pricing
With no setup or monthly management fees, our standard rate of 20% Override for exclusive programs is among the most competitive in the industry.
Best-of-breed technology with unique capability
Our proprietary technology – dgmPro – provides the very latest in CPA-based ad serving, tracking & ROI reporting. Incorporating AKAX technology, full XML support, product level tracking and a range of export & charting functions, dgmPro provides the optimum affiliate marketing platform to enable advertisers & affiliates to maximise their return on investment.
dgmPro is part of the dgmIntegra multi-channel reporting suite, offering unique benefits to the advertiser over and above contemporary ad serving solutions (see below).
More than affiliate marketing: fully integrated & optimised ROI solutions
dgm is the only UK provider able to deliver a single-supplier solution across affiliate marketing, search marketing and online display advertising. Our cross channel expertise and technology combine to offer you services and solutions to complement your affiliate marketing program and support your overall online marketing strategy.
Our flagship solution – dgmIntegra – provides a one-stop-shop for advertisers looking to optimise digital marketing effectiveness across multiple channels; including the opportunity to saturate your coverage in the search space through a co-ordinated strategy across affiliate & search marketing. dgmIntegra empowers you with unique insights into the online sales chain together with the ability to automatically de-duplicate ‘sales’ from multiple channel referrers based on your business rules; so enabling you to optimise your spend according to what is really delivering a return on your investment.
[edit] Our Culture & Philosophy
• We believe that affiliate marketing is an essential channel for customer acquisition
• We believe in low-risk Cost Per Action pricing as the optimum route to customer acquisition online
• We believe in payment on performance: if we don’t perform, we don’t get paid!
• We believe that affiliate & search marketing are fundamentally connected, and a coordinated approach to both is required to maximise performance and return
• We believe that affiliate marketing needs to be considered within the broader context of an integrated online marketing strategy
Ultimately we believe that return not spend is what really matters. We have an established ROI heritage and culture, based on our ongoing delivery of performance-based marketing solutions; which is why everything we do is designed to generate you more return.
[edit] Advertiser Testimonials
BT, Dell, Haven Holidays, Legal & General, Monster, nPower, Orange, Sainsbury’s Bank, Sky, The AA Virgin Media, Vodafone, William Hill
What some of our advertisers have said…
“dgm and their affiliates are a valuable and important element to our online sales strategy.”
Chris King, Head of Affiliate Sales, BT
“We have been working closely with dgm to not only increase sales but to improve the ROI
for affiliates on this programme so that Vodafone becomes first choice for those
affiliates wishing to promote in the mobile phone sector. dgm understands our business
needs and enables us to work towards our business objectives for the online channel.”
Justine Goldstraw, Online Channel Developer, Vodafone UK
"dgmAffiliates have provided us with a very effective new customer acquisition tool which has
delivered at a great cost per booking within a very quick time frame. This medium has
proved to be instrumental in helping us to deliver our objective to grow our online channel."
Heather Aldred, E-commerce Marketing Manager, SeaFrance
“We chose dgmAffiliates on the basis of their experience, streamlined processes and high standard of account management. The power of the AA brand is such that only the most respected of partners are ever chosen for supporting our marketing strategy and dgmAffiliates has certainly fulfilled its remit in terms of business development and marketing support. Growth for AA.com in this area has been spectacularly cost-efficient. dgmAffiliates’ online marketing services have proved their worth beyond all doubt.”
Ben Walton, Head of E-Commerce Marketing, The AA
“dgmAffiliates has proved to be a vital channel for delivering on Sainsbury’s Bank
customer acquisition strategy, generating nearly 6,000 sales over a seven month period.”
Victoria Blackmore, Digital Media Account Director, Universal McCann-I
What some of our affiliates have said…
"I feel that good relationships are a vital part of sustaining and improving sales volumes and I find dgm to have extremely responsive and effective account management, especially when it comes to resolving any hiccups that inevitably occur."
Steve Taylor, Affili8 New Media
“We have found dgm extremely proactive in keeping us up to date with any developments as well as showing genuine interest in helping us to drive more sales.”
James Breckenridge, UK Web Media
“The dgm platform provides a valuable part of the sales process in driving sales for BT Broadband.”
Sri Sharma, Net Media Planet
"We have an excellent relationship with dgmAffiliates. Their account management team is second to none; always keeping us in the loop, and working closely with us to drive sales; keeping us up-to-date with their clients' needs and latest offerings"
Keir McConomy, Spear
[edit] Awards
No. 3 Affiliate Marketing provider
No. 7 Ad Network provider
Top 20 Search Marketing provider
NMA Marketing Services Guide 2007
No. 2 Top Digital Agency
Marketing Magazine 2006
No. 3 New Media Company
Marketing Magazine 2005
No. 1 in Top 50 Best UK Companies
Business XL Magazine 2005
[edit] Company Background
dgm is a leading performance-based online marketing and technology company. We deliver multi-channel and stand-alone solutions across the digital marketing spectrum.
Advertisers, agencies and media owners benefit from dgm’s personalised approach to search engine marketing & optimization, affiliate marketing and ad network solutions to help them achieve their online marketing and e-business objectives; whether that’s more sales or leads, increased traffic, brand awareness or additional revenue.
dgm combine leading proprietary tracking & reporting technology with cross-channel consultancy, performance-based marketing and proactive account management to empower you with control over your campaigns; enabling you to maximise your business return.
In December 2007, dealgroupmedia UK Ltd was the subject of an amicable management buyout lead by the plc’s former Chief Technical Officer, Carl Davis and John Porter, the former chairman of dealgroupmedia plc. The mbo has afforded the UK business the flexibility to focus on the UK marketplace and develop accordingly.
dgm operates across the spectrum of vertical sectors, and counts some of the biggest and most respected brands as clients such as Avis, Halifax , Pipex, Vodafone, Teletext Holidays, Orange, 02, Haven, Pontins, William Hill, Saga, MYA, Visit4Info Fashion Capital, Materfoods, BSi, Optimax and Abbey.
We work with the UK ’s leading media agencies, including Diffiniti/Carat, i-Level, Manning Gottlieb/OMD, Mediacom, Universal McCann, and Zenith Optimedia.
We have built relationships with the world’s leading providers of search including:AOL, Ask, Google, Miva, MSN, Yahoo! Search Marketing, and a plethora of smaller engines.
dgm is Google Adwords Approved Company and a Yahoo! Search Marketing Ambassador.
dgm are IASH accredited, and active members of the IAB and IMRG. Our staff also participate at an industry level ensuring our stakeholders views are represented in the appropriate forums.
[edit] Contact DGM
t: +44 (0)20 7943 4200
e: interested@dgmaffiliates.com
www.dgm-uk.com
Come and visit us...
Unit 800 Highgate Studios,
53-79 Highgate Road,
London NW5 1TL
